Graphic design is more than just digital artistry. It’s a major part of the success of your business that represents you and the quality of work or services that you provide.
I’m sure that growing up, we all remember hearing the phrase: “Never judge a book by its cover”. While this is something we may strive to do in other areas of life, that’s not your typical customer or client behavior.
There was a study that shows that it only takes 50 milliseconds for users to form an opinion on your website. In .05 seconds, they decide if they are staying or moving on to the next option. In the blink of an eye, you could have lost countless opportunities to gain a client or make a sale.
There are many shortcuts that you can take to help get your business started, but when you are ready to really start growing your business, the best decision you can make is to find a graphic designer who understands your vision and can take your business and your dreams to the next level. Remember, 94% of first impressions are design-related. Whether it be your logo, business collateral, advertising material, or so much more… Our small business design services will help to make your first impression a fantastic one!
BRAND RECOGNITION Your company’s brand says everything about who you are and what you do. This starts with your logo and branches out to every aspect of your company. Having a well-designed brand will help unify your employees under a brand they can be proud of as well as draw in attention from potential clients. Your branding should make an instant connection to your client and represent your quality and professionalism. Quality graphic design is essential to creating this connection.
EFFICIENCY & PRODUCTIVITY When you take shortcuts on websites or advertisements, you may find that you cost yourself more in sales and customers than you saved on the design. Poorly constructed websites can make clients frustrated and move on to your competitor. You also have frustration build in your employees who must work with these poorly created designs. Advertisements with difficult to read fonts and low-resolution photos can be a major turn-off for customers and a hard product for your employees to push. Well designed websites and advertisements that make shopping and selling easy are extremely valuable to your time and your pocketbook.
COMMUNICATION One of the most important things to do as a business is to sell your idea and your purpose for being the company they should choose. You must be able to communicate professionally and efficiently why you or your product is the best choice or solution. Of course, your logo and website are major parts of communication for your business but with the ever changing markets, you must keep yourself in front of your target audience with well-designed advertisements, flyers, brochures, etc.