Advertising online has become an essential piece of the overall strategy that companies can use to convert their digital presence into paying customers. The key with any paid advertising is to ensure you are employing the proper tactics, making the necessary adjustments along the way, and that it is all in addition to your organic efforts. Paid advertising should never be your “marketing plan”.
Similar to SEO, running a digital advertising campaign (placing paid ads on the search engine results page) allows advertisers to show their ad to people who have expressed interest in related keywords. This means that paid ad clicks have a higher intent to need your product or service than many other forms of advertising…Leading to smarter lead generation!