An Infographic is a visual representation of complex information that relies mainly on graphics to tell the story. This creates a cohesive professional presentation of your data.
All infographics and visual assets reinforce your digital presence in a way that an ordinary stock photo can’t. With them, you promote sharing and engagement on social media. They especially have a high potential for success when shared across multiple venues (ie. your on-site blog, social media, industry related websites, etc.).
The most compelling fact is that it’s not a stock image! Stock photos are overused and consequently, not nearly as eye-catching and inspiring as an image designed exclusively for you.