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Getting More Clicks: Is it a Matter of Better Visuals?

People are much more likely to engage with your brand when visual marketing is used. Statistics show that people on the web are more likely to watch a video or look at an image when they have a choice between that or reading a block of text. As a business, looking to [...]

2017-09-27T16:00:13+00:00 September 27th, 2017|0 Comments

Animate Your Brand And Set Your Message Free!

Whiteboard Animations & Videos Animate Your Brand And Set Message Free! Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It [...]

2017-05-21T16:59:00+00:00 May 21st, 2017|0 Comments

PART II – IS EMAIL MARKETING FUTILE?

Is Email Marketing Futile? - Part II How is your email marketing strategy doing? Do your customers look forward to seeing your emails land in their inbox? I nixed the idea that email marketing is futile in my last article (Is Email Marketing Futile? - Part [...]

2017-04-20T17:30:31+00:00 April 20th, 2017|0 Comments

REASONS YOUR CONTENT MUST BE VISUAL

Our vision trumps all our senses & other reasons your content must be visual We are visual animals who are inherently drawn to content that contains rich, attractive images. Indeed, our vision trumps all other senses. What we see has a profound effect on how we [...]

2017-04-08T15:04:52+00:00 April 8th, 2017|0 Comments

HOW TO REPURPOSE CONTENT WITHOUT LOOKING LIKE A LAZY NITWIT

How to repurpose content without looking like a lazy nitwit Repurposing content (sometimes called “re-contenting) is when you take a piece of content you’ve already created and change it to serve a different purpose. This is not regurgitating the same information again and again. Repurposing is [...]

2017-03-29T21:05:15+00:00 March 29th, 2017|1 Comment

ATTRACT VS. INTERRUPT: WHY INBOUND MARKETING WORKS

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on creating quality content [...]

2017-04-14T18:00:29+00:00 February 8th, 2017|1 Comment

EMPLOYER BRANDING – HOW ARE YOU PERCEIVED AS A PLACE TO WORK?

​Does your employer branding make people want to work for you? Your brand isn’t just about your logo, ads, and social media posts. Nor is it just about getting customers and clients. Your brand is also how you’re perceived as a place to work. If you [...]

2017-03-19T02:06:38+00:00 January 11th, 2017|0 Comments

WHY BRAND STORYTELLING – LIKE LIFE – CRAVES WORDS

Visuals rule in the digital world, but great brand storytelling can’t be done with graphics alone. We communicate through conversation, and dialogue requires words. Words spark emotion and transport people. Words influence human behavior. In fact, it’s been said that if we can change and improve [...]

2017-03-19T02:04:05+00:00 December 8th, 2016|0 Comments

THE UNEXPECTED POWER OF PRINT MARKETING IN A DIGITAL WORLD

If you think print marketing is dead, think again. Digital is ubiquitous so print is making a resounding rebound. There are roughly three zettabytes of digital content out there right now (a zettabyte is a trillion gigabytes of data). Each of us is furiously trying to [...]

2017-03-19T02:01:54+00:00 November 28th, 2016|0 Comments

GREAT CONTENT IS YOUR BEST SEO TACTIC

​Why the best SEO tactic is to create the best content and user experience you can: The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R. Of course, most of all, your customers need to find your website. Yet, if they do [...]

2017-04-14T17:59:40+00:00 November 8th, 2016|0 Comments

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