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You are here::>Search Engine Optimization

The Magic and Mystery of Google: How search engines find your website

The Magic and Mystery of Google: How search engines find your website There are 1,208,097,165 websites online as I write this. To see how fast that number changes, check out Internet live stats on new websites, one-by-one as they increase. Crazy, huh? Google now processes over 40,000 [...]

2017-06-18T17:16:40+00:00 June 18th, 2017|0 Comments

HOW TO REPURPOSE CONTENT WITHOUT LOOKING LIKE A LAZY NITWIT

How to repurpose content without looking like a lazy nitwit Repurposing content (sometimes called “re-contenting) is when you take a piece of content you’ve already created and change it to serve a different purpose. This is not regurgitating the same information again and again. Repurposing is [...]

2017-03-29T21:05:15+00:00 March 29th, 2017|1 Comment

SOCIAL MEDIA: IT’S NOT WHEN OR HOW OFTEN YOU POST, IT’S WHAT YOU POST

Social Media: It’s not when you post or how often you post, it’s WHAT you post   I pontificate often about creating quality content. Why is it so important? That’s an easy answer: Because Google says it is. Whether you love Google or hate Google, they’re [...]

2017-04-14T18:01:58+00:00 March 5th, 2017|0 Comments

ATTRACT VS. INTERRUPT: WHY INBOUND MARKETING WORKS

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on creating quality content [...]

2017-04-14T18:00:29+00:00 February 8th, 2017|1 Comment

EMPLOYER BRANDING – HOW ARE YOU PERCEIVED AS A PLACE TO WORK?

​Does your employer branding make people want to work for you? Your brand isn’t just about your logo, ads, and social media posts. Nor is it just about getting customers and clients. Your brand is also how you’re perceived as a place to work. If you [...]

2017-03-19T02:06:38+00:00 January 11th, 2017|0 Comments

WHY MARKETING ANALYTICS MEAN NOTHING WITHOUT THAT THING CALLED AN IDEA

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematical than creative, and I [...]

2017-03-19T02:05:23+00:00 December 15th, 2016|0 Comments

WHY YOU NEED A CONTENT MARKETING STRATEGY STAT

Do you know the average U.S. consumer owns 7.2 Internet-connected devices? Whether you’re selling a service or a product, you’re now competing for customers’ time and attention across a vast digital playing field. How do you get your message into the hands of your customers? Content [...]

2017-03-19T01:59:47+00:00 November 17th, 2016|1 Comment

GREAT CONTENT IS YOUR BEST SEO TACTIC

​Why the best SEO tactic is to create the best content and user experience you can: The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R. Of course, most of all, your customers need to find your website. Yet, if they do [...]

2017-04-14T17:59:40+00:00 November 8th, 2016|0 Comments

WHY YOUR BUSINESS NEEDS A BLOG (AND WHY A BUSINESS BLOG ALONE ISN’T ENOUGH)

Way back in 1996, Bill Gates wrote an article, Content is King, all about the many opportunities for companies to provide information or entertainment via the Internet. Twenty years later content is still king, and a business blog is a great and powerful way to distribute [...]

2017-04-14T17:59:01+00:00 October 24th, 2016|0 Comments

HELLO… LET ME INTRODUCE MYSELF

Chris Parker, Owner   After a 10+ year career in the online advertising industry, I am thrilled to be focused on building my own company. Founded in 2014, P4 Sales Consultants is a full-service marketing and consulting firm based in Denton, Texas (just outside of Dallas). Most business owners learn quickly [...]

2017-04-14T17:57:33+00:00 September 2nd, 2016|0 Comments