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SOCIAL MEDIA: IT’S NOT WHEN OR HOW OFTEN YOU POST, IT’S WHAT YOU POST

Social Media: It’s not when you post or how often you post, it’s WHAT you post   I pontificate often about creating quality content. Why is it so important? That’s an easy answer: Because Google says it is. Whether you love Google or hate Google, they’re [...]

2017-04-14T18:01:58+00:00 March 5th, 2017|0 Comments

WHAT EXACTLY IS A BRAND? HINT: IT’S NOT YOUR BRAND NAME

When was the last time you needed to blow your nose and asked someone for a “facial tissue?” Or cut your finger and asked for an “adhesive bandage”? My guess is you asked for Kleenex or a Band-Aid – brand names that have become synonymous with [...]

2017-04-14T18:01:13+00:00 February 18th, 2017|0 Comments

ATTRACT VS. INTERRUPT: WHY INBOUND MARKETING WORKS

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on creating quality content [...]

2017-04-14T18:00:29+00:00 February 8th, 2017|1 Comment

EMPLOYER BRANDING – HOW ARE YOU PERCEIVED AS A PLACE TO WORK?

​Does your employer branding make people want to work for you? Your brand isn’t just about your logo, ads, and social media posts. Nor is it just about getting customers and clients. Your brand is also how you’re perceived as a place to work. If you [...]

2017-03-19T02:06:38+00:00 January 11th, 2017|0 Comments

WHY MARKETING ANALYTICS MEAN NOTHING WITHOUT THAT THING CALLED AN IDEA

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematical than creative, and I [...]

2017-03-19T02:05:23+00:00 December 15th, 2016|0 Comments

WHY YOU NEED A CONTENT MARKETING STRATEGY STAT

Do you know the average U.S. consumer owns 7.2 Internet-connected devices? Whether you’re selling a service or a product, you’re now competing for customers’ time and attention across a vast digital playing field. How do you get your message into the hands of your customers? Content [...]

2017-03-19T01:59:47+00:00 November 17th, 2016|1 Comment

GREAT CONTENT IS YOUR BEST SEO TACTIC

​Why the best SEO tactic is to create the best content and user experience you can: The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R. Of course, most of all, your customers need to find your website. Yet, if they do [...]

2017-04-14T17:59:40+00:00 November 8th, 2016|0 Comments

HELLO… LET ME INTRODUCE MYSELF

Chris Parker, Owner   After a 10+ year career in the online advertising industry, I am thrilled to be focused on building my own company. Founded in 2014, P4 Sales Consultants is a full-service marketing and consulting firm based in Denton, Texas (just outside of Dallas). Most business owners learn quickly [...]

2017-04-14T17:57:33+00:00 September 2nd, 2016|0 Comments