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ATTRACT VS. INTERRUPT: WHY INBOUND MARKETING WORKS

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on creating quality content [...]

2017-04-14T18:00:29+00:00 February 8th, 2017|1 Comment

WHY MARKETING ANALYTICS MEAN NOTHING WITHOUT THAT THING CALLED AN IDEA

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematical than creative, and I [...]

2017-03-19T02:05:23+00:00 December 15th, 2016|0 Comments

THE UNEXPECTED POWER OF PRINT MARKETING IN A DIGITAL WORLD

If you think print marketing is dead, think again. Digital is ubiquitous so print is making a resounding rebound. There are roughly three zettabytes of digital content out there right now (a zettabyte is a trillion gigabytes of data). Each of us is furiously trying to [...]

2017-03-19T02:01:54+00:00 November 28th, 2016|0 Comments

GREAT CONTENT IS YOUR BEST SEO TACTIC

​Why the best SEO tactic is to create the best content and user experience you can: The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R. Of course, most of all, your customers need to find your website. Yet, if they do [...]

2017-04-14T17:59:40+00:00 November 8th, 2016|0 Comments

HELLO… LET ME INTRODUCE MYSELF

Chris Parker, Owner   After a 10+ year career in the online advertising industry, I am thrilled to be focused on building my own company. Founded in 2014, P4 Sales Consultants is a full-service marketing and consulting firm based in Denton, Texas (just outside of Dallas). Most business owners learn quickly [...]

2017-04-14T17:57:33+00:00 September 2nd, 2016|0 Comments

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