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Animate Your Brand And Set Your Message Free!

Whiteboard Animations & Videos Animate Your Brand And Set Message Free! Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It [...]

2017-05-21T16:59:00+00:00 May 21st, 2017|0 Comments

QUIZZES PART II – WHAT QUIZ SHOULD YOU ACTUALLY WRITE AND PUBLISH

What quizzes should you actually write and publish? Imagine turning your website and social media posts into content that’s like a basic form, but far more unique. It’s called a quiz, and as I mentioned in part one of this article, True or False? Quizzes are [...]

2017-05-21T18:10:45+00:00 May 12th, 2017|0 Comments

WHY QUIZZES SHOULD BE PART OF YOUR CONTENT MARKETING

True or False? Quizzes are the most underrated form of content marketing. If you don’t think quizzes are a worthwhile way to share content and get feedback from your customers, let me ask a few questions: What famous writer should tell your life story? What kind [...]

2017-05-05T15:12:13+00:00 May 4th, 2017|1 Comment

PART II – IS EMAIL MARKETING FUTILE?

Is Email Marketing Futile? - Part II How is your email marketing strategy doing? Do your customers look forward to seeing your emails land in their inbox? I nixed the idea that email marketing is futile in my last article (Is Email Marketing Futile? - Part [...]

2017-04-20T17:30:31+00:00 April 20th, 2017|0 Comments

IS EMAIL MARKETING FUTILE?-PART I

Is Email Marketing Futile? - Part I Our inboxes are under siege, is email marketing futile? We’re all inundated with emails. The average person gets 121 emails a day (per a study by the Radicati Group). Humans get over 193 billion emails worldwide. And business emails [...]

2017-04-20T17:02:35+00:00 April 17th, 2017|0 Comments

REASONS YOUR CONTENT MUST BE VISUAL

Our vision trumps all our senses & other reasons your content must be visual We are visual animals who are inherently drawn to content that contains rich, attractive images. Indeed, our vision trumps all other senses. What we see has a profound effect on how we [...]

2017-04-08T15:04:52+00:00 April 8th, 2017|0 Comments

ATTRACT VS. INTERRUPT: WHY INBOUND MARKETING WORKS

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on creating quality content [...]

2017-04-14T18:00:29+00:00 February 8th, 2017|1 Comment

EMPLOYER BRANDING – HOW ARE YOU PERCEIVED AS A PLACE TO WORK?

​Does your employer branding make people want to work for you? Your brand isn’t just about your logo, ads, and social media posts. Nor is it just about getting customers and clients. Your brand is also how you’re perceived as a place to work. If you [...]

2017-03-19T02:06:38+00:00 January 11th, 2017|0 Comments

WHY MARKETING ANALYTICS MEAN NOTHING WITHOUT THAT THING CALLED AN IDEA

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematical than creative, and I [...]

2017-03-19T02:05:23+00:00 December 15th, 2016|0 Comments

THE UNEXPECTED POWER OF PRINT MARKETING IN A DIGITAL WORLD

If you think print marketing is dead, think again. Digital is ubiquitous so print is making a resounding rebound. There are roughly three zettabytes of digital content out there right now (a zettabyte is a trillion gigabytes of data). Each of us is furiously trying to [...]

2017-03-19T02:01:54+00:00 November 28th, 2016|0 Comments