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You are here::>>Content Marketing

Animate Your Brand And Set Your Message Free!

Whiteboard Animations & Videos Animate Your Brand And Set Message Free! Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It [...]

2017-05-21T16:59:00+00:00 May 21st, 2017|0 Comments

QUIZZES PART II – WHAT QUIZ SHOULD YOU ACTUALLY WRITE AND PUBLISH

What quizzes should you actually write and publish? Imagine turning your website and social media posts into content that’s like a basic form, but far more unique. It’s called a quiz, and as I mentioned in part one of this article, True or False? Quizzes are [...]

2017-05-21T18:10:45+00:00 May 12th, 2017|0 Comments

WHY QUIZZES SHOULD BE PART OF YOUR CONTENT MARKETING

True or False? Quizzes are the most underrated form of content marketing. If you don’t think quizzes are a worthwhile way to share content and get feedback from your customers, let me ask a few questions: What famous writer should tell your life story? What kind [...]

2017-05-05T15:12:13+00:00 May 4th, 2017|1 Comment

PART II – IS EMAIL MARKETING FUTILE?

Is Email Marketing Futile? - Part II How is your email marketing strategy doing? Do your customers look forward to seeing your emails land in their inbox? I nixed the idea that email marketing is futile in my last article (Is Email Marketing Futile? - Part [...]

2017-04-20T17:30:31+00:00 April 20th, 2017|0 Comments

IS EMAIL MARKETING FUTILE?-PART I

Is Email Marketing Futile? - Part I Our inboxes are under siege, is email marketing futile? We’re all inundated with emails. The average person gets 121 emails a day (per a study by the Radicati Group). Humans get over 193 billion emails worldwide. And business emails [...]

2017-04-20T17:02:35+00:00 April 17th, 2017|0 Comments

REASONS YOUR CONTENT MUST BE VISUAL

Our vision trumps all our senses & other reasons your content must be visual We are visual animals who are inherently drawn to content that contains rich, attractive images. Indeed, our vision trumps all other senses. What we see has a profound effect on how we [...]

2017-04-08T15:04:52+00:00 April 8th, 2017|0 Comments

HOW TO REPURPOSE CONTENT WITHOUT LOOKING LIKE A LAZY NITWIT

How to repurpose content without looking like a lazy nitwit Repurposing content (sometimes called “re-contenting) is when you take a piece of content you’ve already created and change it to serve a different purpose. This is not regurgitating the same information again and again. Repurposing is [...]

2017-03-29T21:05:15+00:00 March 29th, 2017|1 Comment

HERE’S HOW TO PICK THE RIGHT VISUALS FOR YOUR CONTENT.

Our brains crave images! Here’s how to pick the right visuals for your content. Imagine you’re surfing the web and you come across a page with huge blocks of text and no images. Within nanoseconds, your brain tells you this will be painful to read. And [...]

2017-04-14T18:02:41+00:00 March 12th, 2017|0 Comments

SOCIAL MEDIA: IT’S NOT WHEN OR HOW OFTEN YOU POST, IT’S WHAT YOU POST

Social Media: It’s not when you post or how often you post, it’s WHAT you post   I pontificate often about creating quality content. Why is it so important? That’s an easy answer: Because Google says it is. Whether you love Google or hate Google, they’re [...]

2017-04-14T18:01:58+00:00 March 5th, 2017|0 Comments

WHAT EXACTLY IS A BRAND? HINT: IT’S NOT YOUR BRAND NAME

When was the last time you needed to blow your nose and asked someone for a “facial tissue?” Or cut your finger and asked for an “adhesive bandage”? My guess is you asked for Kleenex or a Band-Aid – brand names that have become synonymous with [...]

2017-04-14T18:01:13+00:00 February 18th, 2017|0 Comments