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HOW TO REPURPOSE CONTENT WITHOUT LOOKING LIKE A LAZY NITWIT

How to repurpose content without looking like a lazy nitwit Repurposing content (sometimes called “re-contenting) is when you take a piece of content you’ve already created and change it to serve a different purpose. This is not regurgitating the same information again and again. Repurposing is [...]

2017-03-29T21:05:15+00:00 March 29th, 2017|1 Comment

WHAT EXACTLY IS A BRAND? HINT: IT’S NOT YOUR BRAND NAME

When was the last time you needed to blow your nose and asked someone for a “facial tissue?” Or cut your finger and asked for an “adhesive bandage”? My guess is you asked for Kleenex or a Band-Aid – brand names that have become synonymous with [...]

2017-04-14T18:01:13+00:00 February 18th, 2017|0 Comments

ATTRACT VS. INTERRUPT: WHY INBOUND MARKETING WORKS

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on creating quality content [...]

2017-04-14T18:00:29+00:00 February 8th, 2017|1 Comment

WHY MARKETING ANALYTICS MEAN NOTHING WITHOUT THAT THING CALLED AN IDEA

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematical than creative, and I [...]

2017-03-19T02:05:23+00:00 December 15th, 2016|0 Comments

WHY BRAND STORYTELLING – LIKE LIFE – CRAVES WORDS

Visuals rule in the digital world, but great brand storytelling can’t be done with graphics alone. We communicate through conversation, and dialogue requires words. Words spark emotion and transport people. Words influence human behavior. In fact, it’s been said that if we can change and improve [...]

2017-03-19T02:04:05+00:00 December 8th, 2016|0 Comments

GREAT CONTENT IS YOUR BEST SEO TACTIC

​Why the best SEO tactic is to create the best content and user experience you can: The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R. Of course, most of all, your customers need to find your website. Yet, if they do [...]

2017-04-14T17:59:40+00:00 November 8th, 2016|0 Comments

WHY YOUR BUSINESS NEEDS A BLOG (AND WHY A BUSINESS BLOG ALONE ISN’T ENOUGH)

Way back in 1996, Bill Gates wrote an article, Content is King, all about the many opportunities for companies to provide information or entertainment via the Internet. Twenty years later content is still king, and a business blog is a great and powerful way to distribute [...]

2017-04-14T17:59:01+00:00 October 24th, 2016|0 Comments

HELLO… LET ME INTRODUCE MYSELF

Chris Parker, Owner   After a 10+ year career in the online advertising industry, I am thrilled to be focused on building my own company. Founded in 2014, P4 Sales Consultants is a full-service marketing and consulting firm based in Denton, Texas (just outside of Dallas). Most business owners learn quickly [...]

2017-04-14T17:57:33+00:00 September 2nd, 2016|0 Comments