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Animate Your Brand And Set Your Message Free!

Whiteboard Animations & Videos Animate Your Brand And Set Message Free! Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It [...]

2017-05-21T16:59:00+00:00 May 21st, 2017|0 Comments

REASONS YOUR CONTENT MUST BE VISUAL

Our vision trumps all our senses & other reasons your content must be visual We are visual animals who are inherently drawn to content that contains rich, attractive images. Indeed, our vision trumps all other senses. What we see has a profound effect on how we [...]

2017-04-08T15:04:52+00:00 April 8th, 2017|0 Comments

HOW TO REPURPOSE CONTENT WITHOUT LOOKING LIKE A LAZY NITWIT

How to repurpose content without looking like a lazy nitwit Repurposing content (sometimes called “re-contenting) is when you take a piece of content you’ve already created and change it to serve a different purpose. This is not regurgitating the same information again and again. Repurposing is [...]

2017-03-29T21:05:15+00:00 March 29th, 2017|1 Comment

HERE’S HOW TO PICK THE RIGHT VISUALS FOR YOUR CONTENT.

Our brains crave images! Here’s how to pick the right visuals for your content. Imagine you’re surfing the web and you come across a page with huge blocks of text and no images. Within nanoseconds, your brain tells you this will be painful to read. And [...]

2017-04-14T18:02:41+00:00 March 12th, 2017|0 Comments

SOCIAL MEDIA: IT’S NOT WHEN OR HOW OFTEN YOU POST, IT’S WHAT YOU POST

Social Media: It’s not when you post or how often you post, it’s WHAT you post   I pontificate often about creating quality content. Why is it so important? That’s an easy answer: Because Google says it is. Whether you love Google or hate Google, they’re [...]

2017-04-14T18:01:58+00:00 March 5th, 2017|0 Comments

WHAT EXACTLY IS A BRAND? HINT: IT’S NOT YOUR BRAND NAME

When was the last time you needed to blow your nose and asked someone for a “facial tissue?” Or cut your finger and asked for an “adhesive bandage”? My guess is you asked for Kleenex or a Band-Aid – brand names that have become synonymous with [...]

2017-04-14T18:01:13+00:00 February 18th, 2017|0 Comments

ATTRACT VS. INTERRUPT: WHY INBOUND MARKETING WORKS

What the heck is inbound marketing? Believe it or not, I get asked this question a lot. Here’s the short answer: people are looking for you online, so inbound marketing helps you attract customers – not interrupt them. How? Inbound marketing focuses on creating quality content [...]

2017-04-14T18:00:29+00:00 February 8th, 2017|1 Comment

EMPLOYER BRANDING – HOW ARE YOU PERCEIVED AS A PLACE TO WORK?

​Does your employer branding make people want to work for you? Your brand isn’t just about your logo, ads, and social media posts. Nor is it just about getting customers and clients. Your brand is also how you’re perceived as a place to work. If you [...]

2017-03-19T02:06:38+00:00 January 11th, 2017|0 Comments

WHY MARKETING ANALYTICS MEAN NOTHING WITHOUT THAT THING CALLED AN IDEA

I read an article recently about what CEOs want from their marketing teams. To sum up, they want technical people who can show analytical proof that marketing is working. What happened to ideas?! Marketing people are now required to be more mathematical than creative, and I [...]

2017-03-19T02:05:23+00:00 December 15th, 2016|0 Comments

WHY BRAND STORYTELLING – LIKE LIFE – CRAVES WORDS

Visuals rule in the digital world, but great brand storytelling can’t be done with graphics alone. We communicate through conversation, and dialogue requires words. Words spark emotion and transport people. Words influence human behavior. In fact, it’s been said that if we can change and improve [...]

2017-03-19T02:04:05+00:00 December 8th, 2016|0 Comments

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