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The Magic and Mystery of Google: How search engines find your website

2017-06-18T17:16:40+00:00 June 18th, 2017|

The Magic and Mystery of Google: How search engines find your website There are 1,208,097,165 websites online as I write this. To see how fast that number changes, check out Internet live stats on new websites, one-by-one as they increase. Crazy, huh? Google now processes over 40,000 [...]

Animate Your Brand And Set Your Message Free!

2017-05-21T16:59:00+00:00 May 21st, 2017|

Whiteboard Animations & Videos Animate Your Brand And Set Message Free! Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It [...]

QUIZZES PART II – WHAT QUIZ SHOULD YOU ACTUALLY WRITE AND PUBLISH

2017-05-21T18:10:45+00:00 May 12th, 2017|

What quizzes should you actually write and publish? Imagine turning your website and social media posts into content that’s like a basic form, but far more unique. It’s called a quiz, and as I mentioned in part one of this article, True or False? Quizzes are [...]

WHY QUIZZES SHOULD BE PART OF YOUR CONTENT MARKETING

2017-05-05T15:12:13+00:00 May 4th, 2017|

True or False? Quizzes are the most underrated form of content marketing. If you don’t think quizzes are a worthwhile way to share content and get feedback from your customers, let me ask a few questions: What famous writer should tell your life story? What kind [...]

PART II – IS EMAIL MARKETING FUTILE?

2017-04-20T17:30:31+00:00 April 20th, 2017|

Is Email Marketing Futile? - Part II How is your email marketing strategy doing? Do your customers look forward to seeing your emails land in their inbox? I nixed the idea that email marketing is futile in my last article (Is Email Marketing Futile? - Part [...]

IS EMAIL MARKETING FUTILE?-PART I

2017-04-20T17:02:35+00:00 April 17th, 2017|

Is Email Marketing Futile? - Part I Our inboxes are under siege, is email marketing futile? We’re all inundated with emails. The average person gets 121 emails a day (per a study by the Radicati Group). Humans get over 193 billion emails worldwide. And business emails [...]

REASONS YOUR CONTENT MUST BE VISUAL

2017-04-08T15:04:52+00:00 April 8th, 2017|

Our vision trumps all our senses & other reasons your content must be visual We are visual animals who are inherently drawn to content that contains rich, attractive images. Indeed, our vision trumps all other senses. What we see has a profound effect on how we [...]

HOW TO REPURPOSE CONTENT WITHOUT LOOKING LIKE A LAZY NITWIT

2017-03-29T21:05:15+00:00 March 29th, 2017|

How to repurpose content without looking like a lazy nitwit Repurposing content (sometimes called “re-contenting) is when you take a piece of content you’ve already created and change it to serve a different purpose. This is not regurgitating the same information again and again. Repurposing is [...]

HERE’S HOW TO PICK THE RIGHT VISUALS FOR YOUR CONTENT.

2017-04-14T18:02:41+00:00 March 12th, 2017|

Our brains crave images! Here’s how to pick the right visuals for your content. Imagine you’re surfing the web and you come across a page with huge blocks of text and no images. Within nanoseconds, your brain tells you this will be painful to read. And [...]

SOCIAL MEDIA: IT’S NOT WHEN OR HOW OFTEN YOU POST, IT’S WHAT YOU POST

2017-04-14T18:01:58+00:00 March 5th, 2017|

Social Media: It’s not when you post or how often you post, it’s WHAT you post   I pontificate often about creating quality content. Why is it so important? That’s an easy answer: Because Google says it is. Whether you love Google or hate Google, they’re [...]