A Call to Action (CTA) is an essential element of an effective marketing strategy for healthcare providers. Whether you operate a dental, family care or any other medical practice, you’ll achieve greater success when incorporating them into your marketing messages. To leverage the power of calls to action, though, there are a few things you should know.
What Is a Call to Action?
A call to action (CTA) is a short message that entices users to take a specific action. You’ve probably encountered them when browsing the internet. E-commerce websites often use a “Buy now” call to action. Whereas, local business websites could use a “Contact us today” link. Although they are contextual different, both messages tell the user what step he or she should take next. This boosts engagement and drives sales for the respective business.
Why Healthcare Providers Should Use Call to Actions
Call to actions are essential for healthcare providers because they drive actionable results. You can use them to attract new patients, sell more services and educate your audience. Even without calls to action, you may still experience success with your marketing messages. However, including them in your messages almost always results in increased sales or conversions.
Research cited at the Unbounce Conference found that adding a call to action to emails increased click-through rates (CTRs) by 271 percent. When users see an actionable message in an email, they are more likely to perform the specified action.
Choosing the Right Call to Action
There are different types of CTAs, and it’s important to choose the right one for your medical practice marketing strategy.
If you’re posting content to your medical practice’s Facebook Page, for example, consider using an engagement-based call to action like “Share this story with your friends and family” or “Let us know your thoughts.” On the other hand, if you’re posting content to your practice’s website or blog, a call to action like “Call us today to learn more” or “Book an appointment now” is recommended. Here’s an excellent example for a call to action for oral surgery: ‘”We want you to enjoy a happy, beautiful smile for a lifetime. Help us make that possible by scheduling an appointment today.” Lastly, consider your practice’s marketing objectives and choose a call to action that’s appropriately aligned with them.
It only takes a few minutes to create a call to action, but doing so can have a positive impact on your marketing strategy. You’ll connect with more prospects and encourage them to visit your medical practice. Just remember to use the right type of call of action.