Advertising online is challenging, and keeping visitors on your site is more challenging than conventional stores. With just a single click they can leave. Unlike traditional business fronts that take time and investment on the customer’s part to get there, now a customer or client can be in and out with a touch of a button. With changing SEO rules to the sheer volume of websites that exist, the question quickly becomes how can you get more people interested in your site and keep them there once they make it? Of course the first, and the most important step is creating compelling content on a regular schedule. Nothing can replace that, but for creative applications of the compelling content; here are a few left-field ideas that will help draw attention to your website, and help bring in customers.
Collaborative and Guest Blog Posting
Networking is vital in all levels of business. This becomes even more true with online companies where communication and networking can happen with anyone all over the world. Most sites these days have a blog, but is it being used to the highest potential? Even if your blog posts are updated every week with highly relevant links and sources, it still may not help you at all. That is where guest blogging comes into play. Guest blogging is immensely useful for building network connections, relevance, authority, and more. Guest blogging will also allow you to create a professional relationship with someone else in your field, which professionals know is a fantastic opportunity.
Create an Active and Fun Social Media Profile
We talked before about having a well managed Twitter account, but what kind of social media message do you want to broadcast? Using your twitter account to retweet inspirational messages or member content is fine if that is where you want to limit the scope of your business, but if you’re going to reach a more diverse widespread audience, then you should consider the success of your social media marketing team as essential to your growth. It may seem a bit odd to be on this list, but as 1 in 4 small businesses are not using social media at all, and the majority of other businesses are using them ineffectively. A facebook/twitter presence that stands out above the rest is sure to give you an edge over your competition.
Create Dynamic and Active Website Content
This is, simply put, making content people would find interesting and putting it on your website. For example, this Denver real estate investment webpage has on the bottom of their page both a page link to videos, as well as a page link to webcams. Use videos to give more information about the company. They also tend to be more interesting to visitors to your site than typical blog posts.
The Webcam links are interesting, because they provide similar content to the videos, as well as showing the speed with which they work, add a human face to the business, and creates an illusion of transparency. No matter what the business people are more likely to trust a company that they can see as a group of individuals instead of part of a faceless machine. At the very least it will keep customers and clients on your pages longer, and hold their interest.
Consider a Comments Section, But With Care
A comments section is a double-edged sword. More and more companies are moving away from the comments section for a multitude of reasons. If you have a powerful and effective social media team and can integrate the feed flawlessly with your web pages, this problem will take care of itself. However, if you are not able to maintain that, then please keep in mind that comments can help SEO, but they can also hurt it. This is why most serious comments sections have a moderator who checks and approves/denies posts based on their SEO viability. The best advice for comments sections these days is to keep an open mind, but be careful.
These are just a few of the potential ways to market your website and gain customer interest in you and your products. Most of these come down to designing and dedication on your part. There is no substitute for hard work and the more work you invest in your business, the more effective you will be as a company.
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