Coordinating your business presence over social media platforms is an essential part of your online marketing strategy. If you do not have a Twitter presence, then you might as well not have a business on the internet. Not only is Twitter a great place to connect with potential customers, but it can also be used as a sales tool for customers you have already converted. There are many reasons that your business needs a well managed Twitter account, but here are just a few.
Communicating With Your Audience
Twitter allows you to connect with your audience in real time. As soon as something happens in your industry, you can hit Twitter with your perspective on it. Your audience will see that you are on top of the latest happenings in your industry and will trust you with their solutions.
Twitter also allows you to have a real conversation with your audience about topics of your choosing. What makes Twitter so great is that these conversations are saved indefinitely, so if they are managed properly, they can serve you as a marketing tool for as long as you need them to.
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Connecting With Your Industry
Part of the brilliance of Twitter is how you can leverage it to connect with industry connections, spread messages from sponsors, and spar with competitors. When you decide to follow related businesses and individuals, you open up a path between your business and their audience, not to mention you can open profitable dialogue with those businesses. If you’re lucky, you can also get popular Twitter users to promote and sponsor your product; and if you do, you should display that relationship loudly and proudly. It’s likely that followers of that sponsor will want to check you out.
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Creating Sales for Your Customers
Twitter can get the message out about your sales faster than perhaps any other social media tool. If you are an appointment based business and someone cancels, you can easily send out a location based Tweet to fill the spot so that you do not lose money, even with a last minute cancellation. In this way, you can create sales for your customers and make more money at the same time.
Using hashtags, you can also send directed sales at customers who look at certain parts of your online conversations. Separate your customers using hashtags and send personalized messages appealing specifically to those in that part of the customer journey. You won’t disturb the customer journey of people not at that point, and very few social media sites allow this kind of segmentation.
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The reasons above are just a few of the reasons to have a well managed Twitter account. This is one of the most high ROI activities that you can participate in, so make sure that you have this in mind as a high priority marketing tool if you have not considered it already.