When you create a business, you are creating your brand. Your brand is part of what will determine the success of your business, so you need to put some effort into cultivating a good brand image that shows what you are trying to do. You also need to be careful not to do anything that will damage your brand or allow your competitors to sabotage your brand. Here are a few things you can do to protect and build your brand so that it can help your business.
Manage Your Online Reputation
When looking for a company or service, 88% of people put as much weight into online reviews as they do a recommendation from a friend. Unfortunately, all companies get bad reviews at some point. These negative reviews can hurt business. Manage these negative reviews by responding to issues and resolving them. You can also encourage customers to leave positive reviews. The more positive reviews you have, the less likely people will see a negative one. You can even hire a company to help manage your online reputation for you.
Of course, to manage your online reputation, you must have an online presence. Be active on social media, maintain a website, and consider running a blog. Be consistent with your online presence and keep things up-to-date.
Focus on Long-Term Relationships
Getting new customers is fantastic. Getting new life-long customers is even better. When appealing to your customers, make sure you focus on the long-run. You want to keep your customers coming back. One of the easiest ways to keep customers coming back is by offering a quality product or service at a reasonable price and providing great customer service. This may sound easier than it actually is, though. This requires a lot of hard work and risk. Emphasize customer service at the workplace and hire people with excellent customer service skills. The personal experience is what will keep your customers coming back. When you have a customer for life, they may even encourage their family members and children to be customers for life, too.
Utilize Trademarks and Copyrights
In the recent years, intellectual property has become a hot commodity. Your logos, website design, content, and other design items can either sink your business or propel you to the top. If you have come up with a great logo or idea, you want to make sure that you get the benefit from it and that one of your competitors can’t steal it away from you. While some things may be automatically trademarked or copyrighted, it is important to register anything that you come up with. Your intellectual property can make or break your ability to connect with other people, so don’t leave it vulnerable.
Get Involved in Your Community
When you want people in the area to know your brand, you need to get out there. Look for ways to get involved in your area and be sure to advertise your brand while you’re getting involved. You can get involved by volunteering at charity events, supporting local teams, hosting a class or group, or even creating your own event.
While in the community, be sure to uphold the values of your company. You are representing your brand, and you need to make sure that you don’t poorly represent yourself or your brand. Poor behavior can work as a negative review and discourage people from doing business with you. This applies to the people around you, too. Be careful to interact with people that will make you and your brand look good.
More and more companies are using unconventional marketing techniques to get their name out there. Look for ways to promote your business in a way that will catch people’s attention. Jump in on social media trends quickly, try contests and promotions to get people to buy your product, hand out creative business cards, or come up with something brand new. The opportunities are endless and don’t forget to have as much fun as possible. When you’re having fun, people will want to be around you and your brand.
Your brand is who you are, so using it cultivate the right image for your customers is a big deal. Make sure you don’t leave this up to chance. Be proactive about how you brand yourself and watch your business soar!