If your online marketing campaign is currently doing okay, you know that in the back of your mind that you can do better. For many business owners, the challenge lies in coming up with efficient ways to increase the results of their marketing efforts. Sometimes the traditional ways of improving the bottom line like raising your prices, spending more on advertising and expanding to a new marketing channel aren't always viable. If you're looking for alternative ways to strengthen your online marketing, here are seven creative strategies to consider.
1. Look for Unique Ways to Increase Conversion Rates
There are many different ways that you can generate more sales from the same traffic. One way is to implement live chat. It's a relatively cheap tool, and you can hire somebody to engage visitors on your site, answer their questions and sell your products. Another idea is to use popovers that come up when visitors are about to click away from your site and offer a downsell to try to get them to buy. There are many other tactics that you can use. It's just a matter of being creative.
2. Strengthen Your Backend with Funnels
It's said that you need a minimum of seven contacts to get a prospect to take some action. So if you're not using email marketing funnels to turn cold leads into customers, you're not maximizing your marketing campaigns. Funnels are incredibly effective because they help increase sales while also building a relationship with your prospects. The best way to build funnels is to use a combination of educational content and attractive promotional offers. Even if leads don't convert for the first offer, they'll be more likely to buy in the future because of the value you've offered them.
3. Use Multiple Channels for Your Promotions
A common mistake that many online businesses seem to make is not utilizing all the channels available to them. For example, if you're launching a promotion for your new product, you want to make sure you market it on your blog, social media channels, email list, website, community forums and messenger platforms. This will help you quickly generate buzz for your product/service and increase the results of your promotion tenfold.
4. Look for Joint Venture Partnerships
A great way to generate more customers is to find joint venture partners to work with. Joint ventures are great because they don't cost much to set up and you can get creative with your deals. You can get partners on board to promote your product for commissions, agree to a cross-promotion arrangement or just do something simple like market each other's content. While this is a high return activity, it can be quite time-consuming. It involves a lot of research, emails and relationship management. That's why you should build a team to help you do the work.
5. Get Creative with Content Creation
A great way to market your business is to create and distribute content. You'd be surprised at how much traffic great content can bring in to your website. Creating a viral post on Facebook can quickly lead to hundreds of thousands of new visitors. However, you need to be creative with your content writing. You can experiment with creating fun videos, infographics, interactive content and fascinating stories to draw people in. Try to think outside the box and focus on creating content that your audience will want to consume.
6. Leverage Technology to Enhance Your Digital Marketing
Using the right technology can save you a ton of time and make your marketing more effective. For example, if a big part of your strategy is social media marketing, you can use tools that allow you to schedule posts across multiple platforms, manage your conversations and track your social mentions. Another example is using a CRM platform to collect important customer data. This data will help you make the right decisions on segmenting, choosing offers, using the proper marketing channels and creating new products/services.
7. Use Retargeting Ad Campaigns
One of the things you need to understand is that consumers go on a buyer's journey. They can be looking for a solution to their problem, comparing different products, price shopping or just looking to buy. That's why you need to be present throughout the whole buyer's journey. A great way to do this is to use retargeting ad campaigns through Facebook, Google or Adroll. You'll be able to follow up with your target prospects even if they haven't signed up for your email list. With the right sequence of ads, you'll be able to convince a good number of your prospects to come back and buy.
These ideas are just a small sample of the creative strategies you can use to strengthen your online marketing, so don't stop here. Think outside the box and see what other strategies you can apply to your business.