Mobile now represents more than 60 percent of all digital media time. So, it should come as no surprise that marketing will continue to become more personal and interactive over the next decade. Part of the reason for this is because people now have more ways to stay connected with their preferred brands. Here's a closer look at trends likely to dominate the marketing landscape over the next decade.
Live video streaming will become an increasingly appealing way for brands to generate interest. Costs have lowered enough so that even smaller businesses can set up live streaming events. Consumers like it because they get to feel like they are part of something, not just an observer. Except to see more brands using live streaming for the following purposes:
- Company or product announcements
- Interactive Q&A conversations
- How-to videos where viewers can ask live questions and have them answered during the live streaming session
People like convenience, so it's easy to understand the appeal of being able to say what you're looking for to your device and get instant results. Voice recognition features now have accuracy rates exceeding 90 percent, and this accuracy will only increase as technology advances over the next decade. What it means for your business is a need to focus more on conversational search terms and not just single or randomly strung together keywords. According to Google, approximately 20 percent of all searches now have voice intent.
Consumers today expect more from a brand than just a good deal on whatever is being offered. In fact, more than half of all consumers expect brands to know and understand them as people. Most consumers will freely share personal info if they know they'll get "rewarded" with more personal offers and perks. Perhaps this is why we’ve seen an explosion of personal-selling brands such as doTERRA and Cutco. The key to effective personal selling is paying attention to your available data to get a better idea of what kind of interactions to have with your target audience. Consider info specific to:
- Purchase history
- Responses to email offers (to determine what offers to send in the future)
- Specific pages of your website frequently visited by searchers
Companies need a blog. More and more, content is the way your audience finds you. Content is how you “prove” your services to potential customers and establish yourself as an authority in your industry. Contrary to Google’s continued insistence, blogging and guest-blogging continue to be powerful tools for search engine optimization. If you feel like you don’t have time to manage a blog yourself, take a look at our content marketing services. That might be just what you need to catch up with your marketing needs.
Staying on top of trends is important for several reasons. First and foremost, it's what consumers today expect from the brands they interact with on a regular basis. Also, odds are good your competitors are keeping an eye on the same trends. So, if you're not keeping up, they're probably embracing some of these marketing trends already. And this is something your intended audience will definitely notice.