Whiteboard Animations & Videos Animate Your Brand And Set Message Free!
Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork.
It is used in TV and internet advertising to communicate messages in a “unique” way. The actual effect is time-lapse, or sometimes stop-motion. Whiteboard animation videos are seen mostly throughout the internet on YouTube and Vimeo.
The style has been used a few times in TV spots. The first, though very different from the current style, were the UPS Whiteboard Commercials. Many companies and firms of all sectors and sizes are incorporating this style into their modus operandi.
At P4 Sales Consultants, we believe in utilizing every tool at our disposal to help get YOUR message delivered to YOUR target audience! Animations are another tool in our belt to help us share the story of your brand and products.
Explainer Videos & Other Uses
Explainer videos are also useful for educational purposes, whiteboard animation videos have been used to learn languages, teach company employees different company policies, demonstrate a new software or product to consumers, or are used as chapter summaries for educational textbooks.
Starting in 2010, the Royal Society of Arts converted selected speeches and books from its public events program into whiteboard animations. The first 14 RSA Animate videos gained 46 million views in 2011, making the RSA’s YouTube channel the no.1 nonprofit channel worldwide.
The Process – What To Expect:
Step 1 – Ask Yourself These Five Questions:
- What do you want to accomplish?
- Who’s your audience?
- What’s your core message?
- What action do you want viewers to take?
- Where will the video be played?
Step 3. Script writing – After your consultation, our team will develop your script based off of your consultation and will send you a completed version for you to review and edit where it is necessary. Once you have made the changes, send it back.
Step 4. Storyboard – The finalized script is translated into a storyboard so you can see the flow of the video through illustrated pictures for review and changes made where necessary.
Step 5. Final feedback – You are able to provide final feedback before the animation heads to production. We’ll discuss any preferences you have for the look and sound of the video including links to a website to pick music (if you so desire).
Step 6. Delivery – The high-definition video is completed and you will receive the actual video file in whatever format you desire (.mp4, .avi, .gff, etc.).
What’s So Special About Whiteboard Animations?
Here’s one example that our lead animator, Rhett, shared about why whiteboard animation videos are so effective:
Remember running your first lemonade stand? It was fun! It taught you about handling money, service with a smile, and to only use half the container of lemonade mix per pitcher instead of the whole thing! But what you didn’t learn was something that we as business owners know all too well: there are lemonade stands in front of every single house on the street and all of them claim to have the best lemonade! Free enterprise is a beautiful thing, but it sure makes it hard to sell lemonade.
As technology has evolved, so has the prescription for getting noticed. In the old days, all you needed to have was a business phone number. Over time you needed to add a fax machine, and later a website! Fast forward to today. Social media pages are what everyone uses.
As the trend changes, so do all the lemonade stands, each trying to get an edge on the market to stay two steps ahead of the competition. And people will do anything to get noticed! I’m pretty sure I’ve counted more sign-spinners on street corners in 2017 than I have ever seen in my life. And even though it’s true that people’s attention is scientifically drawn to color and movement, there has got to be a way to rise above the “dancing bear” technique to grow your business!
What about fireworks? Yes. Fireworks!
Whether you are 5-years-old or 100 years-old, anyone who watches fireworks says “Ooh!” and “Ahh!” Just check out the amazing pictures in a quick Google search. There is something magical about watching fireworks.
“How… Do… They… Do… That?!!!”
And when the fireworks are through we all want to know one thing… which one of these lemonade stands fired them off?!
Whiteboard animations are like fireworks!
There is something magical about watching someone draw something in front of you. Like when you’re watching a street artist, you don’t want to walk away until you see what they’ve painted… the payoff isn’t until the very end.
Whiteboard animations have the highest percentage of audiences watching them until the very end. That’s not just magic, that’s lightning in a bottle! What could you do with lightning in a bottle?
Let’s start with selling more lemonade!