Why the best SEO tactic is to create the best content and user experience you can:
The days of cheap SEO outsourcing consisting of directory and article submissions are O-V-E-R.
Of course, most of all, your customers need to find your website. Yet, if they do find your site and are not engaged, then it’s all for naught. Therefore, truly effective SEO requires a comprehensive and consistent strategy – one that leaves a mark on your customers.
That’s right... SEO isn’t just about attracting visitors to your site. It’s about converting those who visit into leads, then customers. According to HubSpot, the #1 priority for companies in 2016 is growing SEO with content creation. And, not just any content will do either, but content that is engaging!
Google’s algorithm updates actually penalize low-quality content!
The three pillars of SEO these days are content, links (particularly inbound links from other sites that point to your content), and social media “likes”, retweets, or other endorsements of your content. You must remember this, though: one single element plays a negligible role in the ranking algorithm. When they’re combined there’s an amplification in the rankings. Great SEO doesn’t “trick” search engines into thinking your site is something it isn’t.
What should you be doing now to ensure your content retains the highest possible search engine result rankings?
Of course, you could do nothing about SEO – a lot of businesses do. You can do it yourself, but SEO is very time-consuming. Your other option is to hire an expert to handle it for you. There are a few compelling reasons to pick #3:
- First of all, you get SEO knowledge, expertise, and peace of mind.
- Get an outside perspective on SEO and your business.
- You don’t have to pay to hire and onboard an employee.
- Most of all, an expert offers ongoing SEO management and the consistency you need.