Your brand should have an established a unique value proposition that clearly defines what you are and communicates that value to prospective clients.
In essence, a unique selling proposition (USP) is something that you offer customers or clients that your competitors do not offer. It’s also known as a “remarkable benefit.”
If you already have a USP, consider these thoughts: Does it differentiate you from competitors? Could some of the verbiage be stronger?
The best USPs directly address a specific need experienced by a company’s ideal customer. A great unique selling prop should also emphasize what individual quality separates a business from its competition.
When you’re identifying your ideal prospect, consider the following:
- What does your perfect customer really want?
- How can your product or service solve their problem(s)?
- What factors motivate their buying decisions?
- What type of people do you enjoy working with?
- What types of problems do you have a passion for solving?
- Why do your existing customers choose your business over your competitors?
If you make your business stand apart from the crowd, everything you do will be easier. Customers will be easier to come by. Adoring fans will gladly spread the word about what you do because they love it. On the other hand, if you don’t develop an effective USP, building an audience or getting any customers to pay attention to you will be a constant struggle.
Founded in 2014, P4 Sales Consultants is a full-service business development, sales, and marketing consulting firm based in Denton, TX. Whether your business is looking for a new marketing department or a new logo, P4 can help.
We have a reputation for achieving increased brand awareness, visibility, and revenue for our clients. Our team knows how businesses work and how to optimize your marketing and branding to reach your target market.
We welcome the opportunity to earn your business with a complimentary consultation.