Search Engine Optimization, better know as SEO, is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. For example, a moving company wants to be visible in search results when people search for “best moving service.”
Local SEO takes this concept further by specifically targeting search traffic from the perspective of geographical terms. For example, a company wants to be visible in search results when people search “dallas appliance repair” or “denton pizza shop.”
Either way, optimum visibility in search rankings requires SEO. SEO involves persistent content marketing and ongoing updates to your website. Content Marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority.
SEO has the best long-term return on investment because you do not pay for clicks from natural search results. This doesn’t mean SEO is free. A dynamic SEO program is needed to earn and maintain page one rankings. You don’t get many clicks if you’re not on page one!
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